From Event to Impact

Over $30K Raised for Habitat for Humanity in 2025

Building a Signature Charity Event

Marketing Strategy & Experience Design for Vesta’s Annual Poker Tournament

For the past five years, I have led the marketing, creative direction, and execution of Vesta Settlements’ Annual Charity Poker Tournament—an industry networking event and fundraiser supporting Loudoun Habitat for Humanity.

My role spans the entire lifecycle of the event: developing the marketing strategy, managing sponsorship relationships, coordinating promotion and ticket sales, and designing the in-person experience. I oversee the layout and flow of the event space, integrate casino and poker gameplay, coordinate food, beverage, and silent auction elements, and ensure the environment reflects Vesta’s elevated brand experience.

The event has grown significantly each year, with increasing attendance, sponsorship participation, and fundraising impact. Over five years, the tournament has raised and donated more money each year than the last, with the totals reflecting net donations after event expenses were covered.

Today, the tournament stands as a signature community event—demonstrating how strategic marketing, thoughtful event design, and strong sponsor partnerships can create meaningful impact while strengthening relationships across the local real estate community.